In this Marketing Magic segment, we’ll discuss how you can easily utilize your Etsy stats to fine-tune your keyword and tag usage and thus boost your views, favorites, and hopefully sales.

If you have an Etsy shop, you have a wealth of easily accessible and free data at your fingertips…your Etsy Shop Stats! Maybe you are a stat-junkie like myself (I check them multiple times a day), or maybe you are like, “What the heck are my shop stats”?

You can access your shop stats either via the drop down menu, as shown here (please ignore the 46 items in my cart, I’m a virtual hoarder you see) or on the left side bar under “Stats” if you are already in your shop view. A summarized version is also now available on your shop dashboard.

You can view your stats in a variety of ways…daily, weekly, monthly, yearly, or any specific set of dates…all on a handy line graph. There’s one set of datapoints that represents your shop (shown in blue) and another for your listings (shown in purple).

Your stats will include numbers for views, favorites, orders, and revenue (sales dollars, excluding shipping). There’s also a map tab that will show you where your viewers and customers are coming from geographically.

This is a lot of info to digest! If used correctly, your Etsy stats can be a great tool. There is a lot of data that can be mined from just this one page of info. On a broad scale, this data tells you what you’re doing right and what’s not working. We can find clues to make listing titles, descriptions, tags, and keywords more effective. Your Etsy stats can also help you refine your marketing and promoting efforts.

Over the next few Marketing Magic posts, I’m going to suggest a few quick and relatively painless processes you can do every so often that will help you take full advantage of the great information hidden within this data. In the meantime (if you haven’t already), I encourage you to start checking your Shop Stats regularly and get familiar with the info available to you.

UPDATE links to the rest of this series:

• Test #1, Reviewing your keyword stats
• Test #2, Separating your Superstar & Dud listings
• Test #3. Where’s your Traffic Coming from?
• Test #4. How are Customers Finding You on Etsy?

How do you use your Etsy Shop Stats? What questions do you have about them?