Hi there! Welcome to our fifth and final article in this Marketing Magic series on effective ways to use and interpret your Etsy shop stats. I hope you’ve found this helpful thus far! Here are the links to the previous articles for a recap:
- Intro to using your Etsy shop stats
- Test #1: Reviewing your popular keywords
- Test #2: Sorting your superstar listings from your duds
- Test #3: Reviewing your traffic sources
In Test #3, we discussed analyzing the various sources that generate traffic to your Etsy shop. On a similar note, today we’ll discuss traffic sources from within Etsy.com that lead viewers to your shop. So we’re not talking about people doing a Google search, we’re talking about people that are either already browsing Etsy.com or already somewhere in your Etsy shop.
#4. Review Your Traffic Sources FROM ETSY
The Thought Process
Once a viewer finds your shop or listing, however they found it, you want to keep them there (by “there” I mean within your shop) as long as possible. Think about if you owned a brick & mortar shop. Customers would come in and browse, see an item they like, possibly add it to their cart, move on and see another item they liked, and keep browsing on and on. Your internet shop is different. They might land on a listing page from a Google or Etsy search and never see the rest of your shop other than that one listing. It’s up to you to help them browse.
The longer a viewer spends browsing your listings, the likelier you will be to make a sale, or at least get some items favorited. There are several things you can do to keep a viewer browsing within your shop, and you can use your Etsy shop stats to monitor your progress.
The Testing Procedure
Once again, filter to a weekly or monthly view of your stats. Check out the other box below your graph, titled “traffic sources on Etsy”. This is basically giving you a drilldown of the “etsy.com” number listed under the “traffic sources” box to the left. Examine where your inner-Etsy views are coming from. Possible traffic sources from within Etsy can include the following:
- Your Shop – when a viewer clicks on a listing from the home page of your shop
- Your Listings – when a viewer clicks on a link (to another listing, to your shop home page, to a category section, etc.) from a link within another one of your listings
- Search – a viewer searches for something from the Etsy.com home page
- Search within your shop – a viewer searches for something from the search bar on your Etsy shop page
- Other possible traffic sources include the Etsy home page (score!), treasuries, favorites, convos, Etsy’s browse sections, teams, or another shop’s listing.
Questions to Ask Yourself Now
- Where is most of my inner-Etsy traffic coming from?
- Do I have a substantial amount of views coming from within my shop, like from listings and shop sections?
- Are there steps I can take to increase the links and connectivity within my shop to increase a viewer’s browse time?
- Are there steps I can take to increase my page ranking in Etsy search results?
- Have treasuries and my participation in Etsy teams or forums been a good way to drive traffic to my shop?
- What can I do to increase my chances of being featured in treasuries and on the Etsy front page?
Unless you were featured on the front page, you want most of your traffic to be coming from Your Shop and Your Listings. Yes, search traffic from Etsy.com is great, that means your tags are doing their job. However, lots of views from your shop, listings, and section pages means that people are sticking around after they found you via search or whatever other method. It means they like your shop!
To boost these views, make sure your listings have helpful links included in them. You can link to other relevant listings or categories. Here are some examples of effective listing linking:
- “If you like this style of ____ check out my other _____ here.”
- “Check out my entire line of _______s or my shop section of _____ here.”
- “If you’d like this _____ but in another color/size, see my _______ here.”
- “Back to our shop here _______”
- “Check out the _______ that matches this listing.”
The idea is to think like your target customer and provide them little links and breadcrumbs to other parts of your shop that will make their lives easier and increase your chances of making a sale. The good news is that these days, Etsy does a pretty good job of adding a lot of links for you already. On each listing page, they will automatically add links to other listings in that same section, a link to convo you, and a link to your about page.
Don’t forget to monitor your progress after you’ve tweaked your listing links and any other keyword or tagging work. Check your traffic stats on at least a monthly basis to see if your views from Etsy searches or inner-shop browsing has paid off!
We hope you’ve enjoyed our series on how to analyze and interpret your Etsy shop stats! We’ve discussed just some of the many processes you can perform to effectively utilize and analyze your Etsy Shop Stats. After running through these tests, remember to continue checking your stats to see if your efforts have improved your traffic. Our goal is to get more people to your shop and increase your sales. Happy selling!