Tag Archives: relevancy

Staying relevant…

I’m guessing by now you have (hopefully) heard about Etsy’s change in its default search mode.  Check it out here.  To sum it up, search results are now sorted by relevancy to search terms rather than recency.

So, I’m curious, what do you think?  As a newbie shop, I was slightly optimistic that this would boost my views.  I had been relisting a handful of items about once a week, but let’s face it, in the over-saturated Etsy jewelry market, I’m not sure if that was very useful.  It seems like search results based on relevancy would even the playing field somewhat.  However, I’ve been reading all sorts of negative comments and assorted freakage in the forums, which got me worried.

I’ve been taking a lot of time to re-do all my titles and all my tags to try to make everything as concise and relevant as possible.  The hardest thing is just getting into the mind of the buyer.  Today I actually tried using search terms that I’d use to find my items, but that’s the thing, they’re terms *I* would use.  A lot of my earrings fall into the categories of “old hollywood” or “old glamour” style to me.  I see other people use “estate sale style” or “glam” or even “retro glam” instead.  Do buyers use these sort of terms?  I’ve no clue.  I guess it’s really just a question of trial and error and using Etsy shop stats to see what keywords are really being used.

I was at least pleasantly surprised to see that a few of my items do show up on the first few pages of a common phrased search.  For example, these little cuties show up on page 1 of a search for “bird nest earrings” (let’s hope I don’t jinx myself here).

What are you doing to make sure your items show up under the new search results?