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Introducing Paper + Spark
Hello there! I have some exciting news to relay to all you lovely Lazy Owl followers. We’re currently working on opening a new business and launching a new brand, Paper + Spark! Paper + Spark is the fruition of a dream I’ve always had – to create a line of paper goods specially crafted for […]
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Etsy Pricing Formulas – Reader Q&A
As part of our articles series on pricing your handmade products, we’ve discussed formulas to price for profit and how to tweak the formula to fit your business. In our final segment, we’ll answer reader questions. If you’re new to all this, how do you figure out how much you will sell in a year? […]
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Resource Round Up, volume 5
Here are some helpful tools, apps, articles, resources, and other goodies I’ve found on the interwebs recently: You’ll enjoy this helpful oldie but goodie from Market Your Creativity about finding “your people”, aka, your target audience. If you’re a fellow blogger, I highly recommend checking out these two articles by Blog Elevated – one on […]
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Etsy Pricing Series – Don’t Sell Yourself Short
This post is a continuation of our series on pricing your handcrafted goods. You can see our first post on this topic, including a thorough review of a profitable pricing formula, here. Please feel free to comment with whatever questions or feedback you might have! Our final post on this series will be a Q&A […]
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Etsy Pricing Formulas – How Do I Price My Products?
Today we’ll begin to delve into the topic of pricing your products. Pricing your handcrafted products can be one of the most challenging tasks for a creative entrepreneur. You can have an awesome product, a cohesive brand, a great webpage…you can even have amazing sales. But if your product isn’t priced right, you won’t make a […]
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Work/Life Balance – A Tour of Hazel’s Nursery
So, I’ve made it no secret that last September, I added “mama” to my resume. Today I’m going to take a break from churning out my usual business-y fare and give you a little peek into the nursery we created for our little one, Hazel. I hope you enjoy! Hazel is 8 months old now, and it’s […]
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Resource Round Up, volume 4
Here’s what I’m digging on the interwebs this week! A little much needed inspiration for the creative business owner from Aeolidia I picked up these chocolate bars on a whim (cannot resist anything with dark chocolate) from a local market in Houston. Three days later I went back and bought the entire stock of dark […]
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How are Customers Finding You on Etsy? – Interpreting & Utilizing Your Etsy Shop Stats, part 5
Hi there! Welcome to our fifth and final article in this Marketing Magic series on effective ways to use and interpret your Etsy shop stats. I hope you’ve found this helpful thus far! Here are the links to the previous articles for a recap: Intro to using your Etsy shop stats Test #1: Reviewing your […]
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Introducing Work/Life Balance – Attempting to Stay Sane
Hi guys. It’s me here today! After I converted this blog over to WordPress from Blogger back in 2012, I gave it a much more refined and defined feel and revamped it as a place where other creative entrepreneurs could access business resources, download free printables, and learn about relevant topics to improve their business […]
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Coming Soon! Your Creative Business Plan e-course & workbook
Exciting news! Lazy Owl will soon be releasing our very first Crafting a Business 101 e-book and e-course, Creating a Business Plan. The e-book will be a thorough expansion of our popular Business Plan blog series, with lots more printable worksheets and valuable content added. It’ll also include some inspirational info and links to other resources […]
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Where’s Your Traffic Coming From? – Interpreting & Utilizing Your Etsy Shop Stats, part 4
Our latest series of Marketing Magic articles discusses how to analyze your Etsy Shop Stats to help increase your views and boost sales. Read the intro to the series here to get started. You can currently read about test #1, reviewing your keywords, and test #2, sorting your superstar listings from the duds. We’re now moving on to test […]
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Resource Round Up, volume 3
Here’s what I’m digging on the interwebs this week! Seriously amazingly awesome website I just found – ifttt.com. IFTTT (I don’t even know what it stands for, but I love it) allows you to create “recipes” to automate all sorts of technological process connected to your apps, sites, and various accounts. It’s great for both business […]
