Author Archives: lazyowlboutique

Where’s Your Traffic Coming From? – Interpreting & Utilizing Your Etsy Shop Stats, part 4

Our latest series of Marketing Magic articles discusses how to analyze your Etsy Shop Stats to help increase your views and boost sales. Read the intro to the series here to get started. You can currently read about test #1, reviewing your keywords, and test #2, sorting your superstar listings from the duds.

We’re now moving on to test #3, reviewing the sources that lead traffic to your Etsy shop.

#3. Review Your Traffic Sources

The Thought Process

How are viewers and potential customers finding you? Are they searching for a keyword or phrase on Etsy or Google that eventually brings them to you? Are they clicking on a pin on Pinterest, or were they reading a blog article about your product? There are so many ways customers can find you; it’s essential to monitor how viewers are and are not finding your products. This is especially true if you are participating in any sort of marketing campaign, like using a Facebook business page, participating in a giveaway, or pinning your items. You want to know if you are using your time effectively or wasting energy.

The Testing Procedure

Let’s take some time to check the traffic sources listed on our Etsy shop stats page to see how viewers are finding you. Once again, filter to a monthly or weekly view and check out the “traffic sources” box just below the graph. This box lists all the places that your views are coming from.

“Etsy.com” means traffic that came from “within” Etsy, via search or other internal Etsy links. Note that these views are further broken down in the box to the right, “Traffic Sources on Etsy”.

Direct traffic generally means someone who typed in your Etsy shop URL, clicked on a bookmark, or clicked on a link in an email or on their phone.

This box will include third party search engines (like Google or Yahoo), Pinterest, Facebook, blog URLS, and other social media sites as sources as well if they are applicable. You also might see traffic from Google Product Listing Ads that Etsy has placed on your shop’s behalf.

Questions to Ask Yourself Now

While looking at your list of traffic sources, think about the following questions:

Did I perform any marketing or promoting efforts this month to generate traffic to my shop? Do I see an increase in views from a previous month due to this?
How much traffic do I see resulting from my social media sites (like from Facebook, Pinterest, your tweets, etc.)?
What social media outlet seems to be working the best for me this month and bringing in the most traffic?
Do I have any traffic coming from an unexpected source, like a blog or site I didn’t know about? You’ll want to be sure to check these sources out, if anything, to say thank you!
How much direct traffic do I have? This is potentially from people with your business card or who have heard about you via word of mouth.
Did I buy any online advertising space this month? If so, how much traffic am I seeing from this?
What social media sites or other sources seem to be missing from my list this month?

traffic cone cupcake toppers by scrapstarz on etsy

Lessons Learned

This analysis helps you determine whether your marketing and promotion efforts are effective. It can also help you decide where to allocate your precious time. For example, is Pinterest bringing in twice as much traffic as Facebook, Twitter, or Instagram? then spend more time pinning.

This test is also helpful if you compare your results and traffic sources to past time periods. If you’ve ramped up your Facebook marketing efforts or started a new blog, you can see whether traffic from those sites are increasing over time.

This process can also be particularly educational if done following a specific marketing effort on your part. For instance…

Did you just do a craft show and hand out lots of business cards? Monitor to see if handing out all those cards helped increase your direct traffic.
Are you selling on a group deals site or participating in a giveaway on a blog? Monitor to see if you’re getting traffic from that source to make your participation worthwhile.
Did you just write a blog article about your product or brand, or start a new blog recently? Keep an eye on your traffic to see if your new work is affecting traffic.

This analysis will tell you what’s working, and you can obviously capitalize on that. But don’t forget to look for what sources are missing from your list. Are you tweeting all the time and not seeing any incoming traffic from Twitter? Then you may need to reallocate your time or adjust your Twitter marketing plan to be more effective. Did you pay for ad space or participate in a giveaway and see hardly any incoming traffic from that? Now you’re armed with more info before participating in something similar next time.

How are your traffic numbers for Etsy.com and Google/Yahoo/Bing searches? Monitor these stats over time to see if you’re doing well with SEO/keyword tagging or if it’s time to adjust and boost your page rankings.

The general idea behind this test is two-fold: 1) You are learning how to use your time wisely. Spend your marketing time on the venues that are driving the most of your traffic. 2) You want people to find your shop and products from a healthy mix of searches and links around the interwebs. You need lots of both types of traffic to be truly successful. We recommend a site like IFTTT.com to set up automated processes on your social media outlets to help increase traffic from these sources.

Check back soon for our fourth test with your Etsy shop stats. We hope you’re enjoying this series! What questions do you have about reading and analyzing your Etsy shop stats?

Resource Round Up, volume 3

Here’s what I’m digging on the interwebs this week!

Seriously amazingly awesome website I just found – ifttt.com. IFTTT (I don’t even know what it stands for, but I love it) allows you to create “recipes” to automate all sorts of technological process connected to your apps, sites, and various accounts. It’s great for both business and personal use. Just a few examples – every time you list something on Etsy it can automatically post it to your Facebook business page, every time you post something on Instagram it will tweet it for you, it can text you the weather forecast every morning when you wake up, it can automatically back up certain emails…the possibilities are endless and amazing. This site is a MUST for using your internet time more effectively!

I’ve been loving the essential oils kit I bought from fellow Texan and Etsy seller Cassia Aromatics. The dream state blend has been helping me get to sleep easier, and I love diffusing the oils in my new cute little diffuser for a quick pick-me-up throughout the day. I also picked up The Complete Book of Essential Oils & Aromatherapy to get more ideas and recipes for using my new oils (if you use essential oils I’d love to hear any tips or tricks you might have for a newbie!).

After Lazy Owl’s recent ongoing article series on Etsy stats, I’ve enjoyed these two great articles to learn more about Etsy SEO and keyword placement.

I love Tara Gentile’s post about five ways to generate revenue now. Her ideas are always outside the box and get you pumped up about your business. Reading this post this week has gotten my business wheels turning, so you can expect some announcements and new things coming from Lazy Owl soon!

Sorting the Superstars from the Duds – Interpreting & Utilizing Your Etsy Shop Stats, part 3

Our latest series of Marketing Magic articles discusses how to analyze your Etsy Shop Stats to help increase your views and boost sales. Read the intro to the series here to get started. Test #1, reviewing your keywords, was discussed here last week.

This week, we’re discussing another easy analysis you can perform while looking at your Etsy shop stats.

#2. Separate Your Super Star Listings from the Duds

The Thought Process

Your shop’s listings are your selling points. Whether you have a ton or only a few listings, you’ve probably noticed over time that some listings seem to be getting a lot of views and favorites, while others are barely seen. The discrepancy could be caused by many things; maybe you’re selling a mixture of more popular (and thus more viewed) and less popular (and less viewed) items. That makes sense and probably applies to you to some degree. However, it could also be due to some other factors.

The Testing Procedure

Again, I suggest looking at your stats in chunks of at least 1 month’s time (like “last month”’s view for example) for this analysis. After filtering your dates to this view, scroll down to your “pages viewed” area. check out your top 2 or 3 viewed items (that are not pages or categories), we’ll call these your superstar listings…along with your least viewed 2 or 3 items (you will have to click to the very last page), or your duds.

You can click on the listing’s link in your stats and get individual stats for just that item, but it’s also helpful to look at the actual listing so you can view the keyword tags, title, and description you used.

Open the listing pages and the individual stat pages for your superstar listings and your duds, and get ready to do some thorough examination.

Questions to Ask Yourself

What do your superstar items have in common? Try to think of every possibility, especially beyond the obvious ones (like they’re all Halloween-related and it’s October). Here are some starters:

Do they all have great photographs on pristine white backgrounds?
Do they all use the same keywords or tags?
Were they all renewed that month?
Did they all get traffic from a similar source, like treasuries, Twitter, or a recent ad campaign?
Did they get more views from within your shop or from keyword searches (this tells you if someone spotted it whilst already in your shop or came directly to it after searching on Etsy)?

This was my superstar listing last month. Great clean and clear photo, good tag and title usage, and being featured in a handful of treasuries helped make this listing popular.

Now for those dud listings. What’s wrong with these guys? More questions to ponder regarding your least viewed items:

Is it my pictures? Could I use better, more appealing photographs?
Should I refine or retool my listing title and keyword tags to make it more searchable and SEO-friendly? Maybe your product is awesome, but people just aren’t finding it.
Should I refine the item’s description to make it more appealing to my viewer? Does my description answer the most common questions a buyer might have? This might not really affect your views (since someone would click on the item before even seeing the description), but it can’t hurt!
Could it be a problem with the item’s price? Does it seem too cheap or too expensive at first glance?
Does this item not fit in with the rest of my shop’s inventory?
Is this a seasonal item that I should think about not renewing until the right time of year?

Lessons Learned

Note what you learned from this exercise. Are certain keywords or tags really popular right now? Maybe you could apply these to more of your listings. Do listings with a certain look or feel seem to be doing better? If you figure out some secret ingredient that seems to be boosting your superstar listings, try to incorporate it throughout the rest of your shop. Or maybe you need to be making more items that are similar to your superstars!

Take time also to analyze what sources are bringing the views in for your superstars. Are they being found from keyword searches, from links within your Etsy shop, or from a social media blast? Take note of what you’ve been doing that’s working and what’s missing.

There are also probably some steps you can take to improve your dud listings’ chances of being found and seen. At the very least, you have little to lose by sprucing up their tags, titles, or photos to breathe a little new life into them. However, if you notice some of the same listings showing up in the dud section each time you perform this test, you might consider not renewing them next time to save yourself a few cents.

Periodically monitoring your superstar and dud listings for patterns is just another way of using your Etsy shop stats to boost your views and sales. Come back soon for test #3, and don’t forget to read back on test #1, reviewing your keywords, if you missed it last week. Also, check out our step-by-step guide on how to easily download your Etsy sales spreadsheet!

An Easy, Step-by-Step Guide to Downloading & Analyzing Your Etsy Shop Sales

As small business owners, we are swimming in a deep sea of numbers, stats, and financial data on a daily basis (whether you choose to ignore this sea or not is a different story!). Luckily, what you may not know is that Etsy makes it super easy for shop owners to download their sales info in order to calculate their net income in a relatively painless process.

You can download your sales data from Etsy on an annual or monthly basis and quickly export this info to a spreadsheet, where it can be sorted, filtered, summed, and utilized with other data. This is a quick and easy way to calculate all sorts of helpful numbers, including your total sales and shipping, which will be especially helpful for tax time.

Here’s a step-by-step guide on how to download your sales data from Etsy, and what to do with it once you’ve got it (please note that I use Excel for my spreadsheets):

You’ll then see a screen that looks something like this:

There are lots of different things you can do from here. Etsy offers several items for download, including a spreadsheet of the listings you currently have for sale, your orders by item, your orders by total, your direct checkout payments, and your direct checkout deposits. Read the descriptions to see what else you might like to download. For now, we’re going to use the orders download to calculate our total sales.

Etsy also gives you the option of downloading any of these spreadsheets for a specific month of a year, or for an entire year. Right now, we’ll download all of our orders from last year.

Since I’m using Windows, I’m going to open my file in Excel. From here on out I’m going to give you some step-by-step instructions on how to format and set up your sales data in Excel. You can obviously format it however you’d like, this is just what makes sense to me, and may be helpful if you’re an Excel novice.

After you’ve got your file open in Excel (should automatically open if you selected “open” in the previous step), let’s first make the column widths all pretty so we can actually read all this data.

Now we’ll add filters so we can better analyze all this nice data.

Etsy gives you a lot more information here than you probably need, like the names and addresses of all your customers. While the ship state might be helpful to filter for sales tax purposes, we can hide a lot of columns to make our data more manageable. If we decide we need it later, it’s easy to unhide a column.

I like to freeze my top row so that as I scroll down I still can refer to the column header to know what I’m looking at.

Then we format all our financial data to actually look like money rather than just a number.

Now it’s time to use a simple formula to get some great data, like our total sales, total amount we got paid for shipping, sales taxes collected, and credit card fees.

Excel makes it easy to use the filter function to sort by all sorts of things. Here, we can put our sales in chronological order. We could even choose to only look at one month or one quarter’s worth of sales (also helpful for quarterly tax returns or payments). We can use this function to look at only paypal sales, only international sales, only sales over or under a certain dollar amount…the possibilities are endless.

Let the big green letters below represent the following:

Don’t forget that your gross sales on your tax return should include everything you got paid for shipping as well. You’d report A + B as sales on your tax return. E, your credit card processing fees, would be a tax deduction.

You can copy F, your Etsy net sales, to your personal bookkeeping spreadsheet and then add in any other revenue streams and subtract all your other expenses to get your business’ true net income.

So there you go, a step-by-step guide on how to utilize this wonderful asset that Etsy provides for us! If you didn’t know this existed, I hope you found this helpful. You might also want to check out our ongoing Etsy Shop Stats series of articles to get help on another free asset that Etsy provides!

Do you have any questions on how to download and intrepret your Etsy sales spreadsheet?

Are You Using the Right Keywords? Interpreting & Utilizing Your Etsy Shop Stats, part 2

Our latest series of Marketing Magic articles discusses how to analyze your Etsy Shop Stats to help increase your views and boost sales. Read the intro to the series here to get started.

Let’s move on now to a few quick and simple tests or processes you can perform every so often while checking out your shop stats. I try to give you some procedures to perform and things to think about that might not be as blatantly obvious as just glancing at your stats chart every few weeks.

#1. Review Your Most Popular Keywords

The Thought Process

Most of your listings are probably found via search, whether on Etsy or another search engine like Google. Using smart keywords, tags, titles, and descriptions and making your shop SEO-friendly will go a long way in boosting your search page rank and thus your views. A thorough review of the keywords section of your stats will help you spot weaknesses and opportunites in your listings’ tags.

The Testing Procedure

To make things more manageable and effective, I suggest looking at your stats in chunks of at least 1 month’s time (like “last month”’s view for example) for this analysis. Take a look at your top 10 or so keywords in the “Keywords” box in your shop stats. It might even be helpful to start a spreadsheet or Word file where you make note of which keywords seem to be drawing in the most traffic over time.

Questions to Ask Yourself

What are my most effective keywords? Which keywords are showing up time after time?
Can I apply these popular keywords to more of my listings?
Do I have any keywords or phrases showing up here that I’m not already using as listing tags?
Do I have any keywords or phrases showing up that I’m not using in my titles or the beginning paragraph of my descriptions?
Are there any tags I’m using a lot in my listings that are rarely showing up here?

Lessons Learned

First, make sure that all applicable listings have your most popular keywords and phrases as a tag, part of the title, and somewhere in the first few sentences of your description. This ensures max SEO-ability. When I talk about tags, I mean those 13 special words you enter in the tag section when you create a listing. Tags influence where and how your items show up in an Etsy search. Good keyword usage in your title and description helps you for offsite searches, like on Google.

Second, see what keywords might be listed in your top 10 that you aren’t already using as a tag. Start using these more often in your tags, titles, and descriptions.

Finally, look at this as a sort of round-about way to figure out what tags and keywords are not working. Sometimes, using keywords that are too “generic” can be a waste of important tag space. You will likely show up on results page 100 for the keyword “purse”, but you might show up on page 2 of “leather crossbody purse”. Being more specific will also bring you viewers that are more likely to buy your product, since it’s exactly what they are looking for.

mint green bag by freshandpoppy on etsy

Don’t be afraid to experiment with your tags and keyword usage, especially if you are just starting out. If you have two similar listings and you’re debating how to tag them, you can use them as a testing ground. For example, if I have two pairs of crystal earrings, I might use “estate sale” type tags on one, and bridal & wedding-related tags on the other, to see which type of keywords are being searched more often.

Paying attention to your keyword stats will help you improve your listings and boost your views. Tune in for our next Marketing Magic segment for test #2 on how to effectively analyze your Etsy shop stats.

Resource Round Up, vol. 2

Here’s what I’m digging on the interwebs this week!

I’m loving all the pretty things over at I Heart My Dream Job. This new site by Andi from madebyandi.com is all about inspiring you to go “off road” and attain the life you dream about. Right now, she’s offering some great free resources via video and a fun inspirational printable to frame in your office. Can’t wait to hang mine!

I just enrolled for another free artistic business webinar starting on March 30 over at Create Make Money Be Happy. The site promises a lot of goodness will come out of attending this free telesummit, so it’s worth checking out!

inspirational books for busy business owners

the power of now on amazon

This recommendation is not so much business-related as just good living-related! I’m currently reading The Power of Now and really enjoying it. It almost feels a bit like meditating as I read it. This book is all about how your mind and constant over-thinking can be your enemy, how to control negative thoughts, and how to really embrace living daily in the “now”.

This week I listened to this free recording from Launch Grow Joy all about Instagram and how to use it to build your business. Learning more about how to use and effectively utilize Instagram is something I’m struggling with right now, and it really helped to hear the basics of how to use the app and tons of tips on how to leverage it for business purposes.

Marketing Magic – Interpreting & Utilizing Your Etsy Shop Stats, an intro

In this Marketing Magic segment, we’ll discuss how you can easily utilize your Etsy stats to fine-tune your keyword and tag usage and thus boost your views, favorites, and hopefully sales.

If you have an Etsy shop, you have a wealth of easily accessible and free data at your fingertips…your Etsy Shop Stats! Maybe you are a stat-junkie like myself (I check them multiple times a day), or maybe you are like, “What the heck are my shop stats”?

You can access your shop stats either via the drop down menu, as shown here (please ignore the 46 items in my cart, I’m a virtual hoarder you see) or on the left side bar under “Stats” if you are already in your shop view. A summarized version is also now available on your shop dashboard.

You can view your stats in a variety of ways…daily, weekly, monthly, yearly, or any specific set of dates…all on a handy line graph. There’s one set of datapoints that represents your shop (shown in blue) and another for your listings (shown in purple).

Your stats will include numbers for views, favorites, orders, and revenue (sales dollars, excluding shipping). There’s also a map tab that will show you where your viewers and customers are coming from geographically.

This is a lot of info to digest! If used correctly, your Etsy stats can be a great tool. There is a lot of data that can be mined from just this one page of info. On a broad scale, this data tells you what you’re doing right and what’s not working. We can find clues to make listing titles, descriptions, tags, and keywords more effective. Your Etsy stats can also help you refine your marketing and promoting efforts.

Over the next few Marketing Magic posts, I’m going to suggest a few quick and relatively painless processes you can do every so often that will help you take full advantage of the great information hidden within this data. In the meantime (if you haven’t already), I encourage you to start checking your Shop Stats regularly and get familiar with the info available to you.

UPDATE links to the rest of this series:

How do you use your Etsy Shop Stats? What questions do you have about them?

Opening a Business Bank Account–I Have a Confession to Make…

So, I’ve got a big confession to make…

After nearly 3 years in the business of being Lazy Owl, and also being a CPA, and also BLOGGING about good financial practices for small businesses…

I just now finally opened a business bank account for myself.

Yes yes, throw your stones at me now, I deserve it. Many people agree that opening a separate business checking account for your creative business should be one of the very first things you do when starting out. And I agree. But I didn’t call my business Lazy Owl for no reason people!

Honestly, there’s really nothing wrong (or like, illegal) about using your personal checking account for your business, as long as you’re operating as a sole proprietor. However, there’s (at least) two major benefits of having a separate business account for your Etsy shop or online creative business:Anyway, it’s been on my to-do list for quite some time, and now I’ve checked it off. Here are my thoughts on the process, if you are out there wondering if you need to open a separate bank account for your creative business.

You can accept and deposit checks made out to your business name, write checks in your business name, get a debit and/or credit card in your business name…and just plain do business and what not in your business name.
Your personal and business cash inflows and outflows are not “comingled” for tax & financial purposes.

personalized money clip by 3littlepixiesshoppe

First, your business checking account can be in your business’ name obviously. This is something that can’t be done with a personal account (most banks won’t let you at least). So now, if you ever get a check made out to “Lazy Owl Boutique”, you can actually deposit or cash it without the bank being all confused about it, or even worse, rejecting it outright. This means you can also get a debit and/or credit card in your business’ name and checks with your business name on them. Fancy!

Second, trust me when I say, you have to be very diligent and organized if you are operating your business out of your personal bank account when tax time comes around… or even just to do any financial tracking for your business in the meantime. Having only one account means digging through a lot more transactions to figure out what income and expenses belonged to your business versus your personal life. This means a lot more time determining which expenses are deductible and which are not. Having an account dedicated to just your business means you don’t have that problem. You can simply copy or download all of your transactions and call it a day. This is also really good news because it means if your tax return is ever audited by the IRS, you have some really good documentation readily handy.

But really, there are lots of other intangible benefits than just the two above. Here are just a few off the top of my head…

I can save mucho time by downloading bank transaction data directly to my financial spreadsheet (or Quickbooks, Outright, Mint, or other financial software you might be using). With direct data download from my business bank account, Etsy account, and Paypal account, Imagine all that number-crunching analysis I’ll be able to do now without having to type transactions in one at a time!
I spend a lot of time during tax season finally inputting various miscellaneous expenses from the entire year that I can now stay on top of throughout the year. Since I am constantly buying jewelry supplies, having all my expenses in one place without having to filter out my groceries and what not will be splendid.
Here’s a great one – I will have a much better grasp on my day-to-day cash flow and income/loss than I did previously. Now I can simply check the balance of my bank account, rather than take an afternoon to update my profit spreadsheet by entering sales and expenses line-by-line.
I also will finally be able to have a Paypal account and debit card devoted solely to my business. Better expense tracking there as well.

Bottom line…this saves me a lot of time and energy and encourages me to actually deal with my finances, instead of pushing them aside day after day because the work is too time-consuming and tedious. If me, the accountant, has trouble finding the stamina to work on my financial paperwork, I’m sure a lot of artists out there don’t enjoy this task either!

Financial gushing aside, there are some downsides to opening a business checking account that you don’t have with personal checking accounts…mainly, fees. Most banks require a minimum monthly balance or your account will be charged $10-$15 a month. Also, if you have more than a max number of transactions each month (usually around 150-200), you are charged a fee per transaction. If you plan and monitor your account carefully though, you can usually avoid these charges, and I believe the pros outweigh the cons. Trying to avoid these extra fees has a silver lining – it encourages you to monitor your money more frequently and makes you more aware of your finances on a day-to-day basis, something a lot of us creative peeps have trouble with.

I used this helpful tool at nerdwallet.com to find a bank in my area that fit my needs the best (like a phone app for mobile check deposit, yes please!) and charged the lowest fees. I highly recommend it. There are also some online-only small business banks that you can check out, though I couldn’t find any that seemed to have solid positive reviews thus far.

So, there you go. Hopefully this encourages you to bite the bullet if you haven’t already gotten yourself a checking account for your creative business. It’s just another step, and one that’s not too painful, on the road to becoming a thriving creative business and a financial success.

Kate & Linny Feature

Yay yay yay! We are so excited to announce that Lazy Owl Boutique is featured on the awesome mompreneur website Kate & Linny this week.

For the next few days, we’re offering a special deal (25% off) on our trendy dahlia titanium studs in a variety of bold spring colors. These flowers are on titanium posts, 100% nickel- and lead-free and perfect for sensitive ears.

Our dahlia studs are a great addition to your springtime wardrobe and work great for everyday wear. At $2.50 for shipping and no extra charge for additional pairs, you can even order a few for filling those Easter baskets or as Mother’s Day gifts! As always, all Lazy Owl items arrive in be-ribboned jewelry boxes, ready for immediate gifting.

See our deal here, and grab a pair or two at this limited time special price!

turquoise & dark pink titanium studs by lazy owl boutique

We encourage you to check out Kate & Linny and support the other featured mompreneurs. Every item featured is either made by, developed by, or sold by moms!

What I’m Working on Right Now

2014 has been a busy year thus far! Trying to juggle mamahood with maintaining Lazy Owl and staying productive with work has certainly been a challenge. Add some travel and events to that list, and we’ve been on the go since January 1!

the mess of my desk

I’ve got a lot of irons in the fire right now, and just wanted to give you a little update of what you can expect here at Lazy Owl in the next few months!

A new look for our website! I recently joined Handmade Tickle as a beta member, from the creators of the well-known site Everything Etsy. Thanks to this new community, I’ve moved my blog over from wordpress.com to self-hosted site. Now I’ve got tons more customization options, but the list of new things to learn is quite overwhelming! You can expect a more exciting site soon, but please bear with me as we grow and tweak! (Side note, if you are a blogger/maker like myself, I highly recommend you check out Handmade Tickle!)
More new content! Yes, I’m planning a whole new editorial content around the long-dormant Creative Accounting series, with some other topics sprinkled in as well. It’s tax time for your small business again so let’s talk numbers, and let’s make it easy!
An e-book! That’s right, I’m working on Lazy Owl’s very first e-book; it will be centered around our first Crafting a Business 101 Series, which was a guided process for creating a business plan as a creative entrepreneur. The e-book is based on that series of articles, but will include many pages of new material, extra printables, and more in-depth guidance and advice. Goodies galore!

What do you want to learn about this year? Let me know in the comments!